Engelsk
Tesco speech
Der er ikke nogen der lægger inde med en eksamens opgave fra 12/3/2012 med Tesco speech og det er ikke den hvor man er Direktøren.
det er opgaven nogen som har den?
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As a PR assistant at Tesco you have been asked to give a speech to business students at the London School of Economics. In your speech you account for some of Tesco's current problems and comment on the company's efforts to solve them taking the changing consumer behaviour into consideration.
You may find additional online information in English to support, illustrate and/or update your points.
Write the manuscript in English. Remember to document all your sources.
Suggested word count: 800-1200 words
Use the following sources:
Tesco's Terrible 12 Months (1:36)
Tesco: Domestic Turnaround a Priority (4:02)
Tesco, Philip Clarke 1 (4:03) and 2 (4:53)
Airport shopping video (1:59)
For Tesco, the focus is no longer on how much it earns but how much it spends
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