Eksamensforberedelse
Hjælp!
Hej, jeg skal snart op i Integrated marketing communication. Jeg har fået nogle eksempler af hvordan eksamen ser ud, men jeg er ikke helt sikker på hvordan jeg skal gribe det an og hvordan jeg skal analysere. Det ville være rigtig dejligt hvis nogen vidste noget om det eller havde et eksempel. Her er et eksempel af sådan en eksamen.
På forhånd mange tak :)
Analyse the attached examples taken from the communication of the international oil-corporation Statoil.
Use your analysis for discussing problems and themes of Integrated Marketing Communication, both as related to the attached examples and more broadly.
The start page of Staroils global homepage (http://www.statoil.com)
Example 2: Statoils new logo design (use also link below) http://www.statoil.com/en/NewsAndMedia/Multimedia/FilmsAndVideos/Pages/default.aspx
Example 3: Statoil in brief http://www.statoil.com/en/About/InBrief/Pages/default.aspx
Example 4: Statoils tv ad for bio95, including commens from the consumerombudsman (follow link to watch ad)
Svar #1
05. april 2010 af morten79 (Slettet)
Prøv at komme med et forslag så skal jeg nok kigge det igennem.
mvh. Morten
Svar #2
05. april 2010 af Lina08 (Slettet)
Dette her er et eksempel på sådan en eksamen, tusinde tak for din hjælpsomhed! :)
Analyse the attached examples taken from the communication of the international oil-corporation Statoil.
Use your analysis for discussing problems and themes of Integrated Marketing Communication, both as related to the attached examples and more broadly.
The start page of Staroils global homepage (http://www.statoil.com)
Example 2: Statoils new logo design (use also link below) http://www.statoil.com/en/NewsAndMedia/Multimedia/FilmsAndVideos/Pages/default.aspx
Example 3: Statoil in brief http://www.statoil.com/en/About/InBrief/Pages/default.aspx
Example 4: Statoils tv ad for bio95, including commens from the consumerombudsman (follow link to watch ad)
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