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Tweens advertising: Misleading?

7-14 year-old girls spent $ 11.5 billion on apparel in 2005 up from $ 10.5 billion in 2004.That is one billion more of the previous year! Research shows that it is the way businesses advertise to children on who is to blame for the rising purchasing power .

Pester power
Today the Tweens is becoming the most important generation for retailers and marketers because of the Tweens spending power. Tweens do not have any money themselves, so it is of course the parents who pay for their clothes. Parents want to give their children the best, and in cases where children do not get their way they start to use a weapon called Pester Power, which is a form of begging until they get their way

Tweens development
The Tweens behavior is going through a development in the age group 8-12 since they want to dress so they will look older. They want to look like each other but be able to call looks their own because they like to be confirmed. This development is something marketers are abusing with their way of advertising by using small girls and make them look older with their clothes and accessories. Today, we see no children who play robbers and soldiers because developments today have affected children's way of life. If we take a close look on this picture below, you can get a sense of what Tweens are. The girls which is on the picture is from 8 to 12 years old, but if you didn’t know it was a “Tween advertisement” then I think most of the people would have guessed from 12-16 years old because advertising agencies knows how to make Tweens to teenagers by using their products

Children will grow rapidly because of marketing industry is forcing tweens to grow up quickly which mean the children have become so preoccupied with fashion and self-awareness the toy manufactures of America changed their target market from birth to 14, to birth to ten years of age.

Advertising to tweens
Internet, radio, TV or magazines you name it, there are several sales techniques which can be used to advertise to tweens today. There is one thing which is very important, and that is you have to make sure they understand the message you promote. If they don’t understand it, they blame the advertisement, not themselves. Some companies even hire professional help to infiltrate the latest trends among tweens to stay ahead. Many companies are using buzz-marketing which mean they find the coolest kid in a community and have them to use their product in order to create a buzz effect. A trend-setter is a person who gives people inspiration to the clothes he wears.