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DATE: 20 May 20-
TO: Marketing Manager
FROM: Nata Diaby
SUBJECT: Focus on the Hispanic segment
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Dear Sirs

I am pleasant to inform you that I have found out that my firm should run a new marketing campaign to focus on the Hispanic segment. I suggest focusing on the Hispanic segment, they are in hyper growth. And the U.S. Census estimates that one in seven is Hispanic and in the future there will be nearly 1 trillion in buying power. Few other marketers already have Hispanic costumers.
We have the possibility to contact the Hispanic via the internet or direct and we have a great chance to find a Hispanic correspondent to work for us so we can adapt the marketing to Hispanics.
And we now our products are in demand among Hispanics because Hispanics are interested in health care.

I suggest drawing the campaign on Hispanic, 16-35 year old women. I also suggest advertising the health and beauty products in women magazines their often sales a lot, television who everybody sees and on the internet. I suggest the advertisement should be both in Spanish and English because a text written in Spanish might draw attention to the older generation and the text in English might draw attention to younger generations.

We have to find the right context to put our advertisements in by finding the dates on their ceremonies and holydays. I suggest we find some of the town with most Hispanics to advertise in.

I look forward to hearing from you

Best regards
 

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