Abstract rettelse - afleveres i morgen

Du må gerne være mere konkret. Noget af det er rigtig godt, andet er ikke rigtig et abstract men en indledning.

"shows that Bestseller is a strong family firm, founded in Ringkøbing, by Troels Holch Povlsen."

Det er ikke din analyse der viser, at Bestseller er grundlagt af Troels Povlsen. Det er bare et faktum. Jeg ville slette den del, men ellers er det netop rigtig godt, at du skriver resultatet af din analyse.

"there is shown how the firm should act when it comes to politics, economic, culture and environment in the United Kingdom"

Skriv hellere meget kort, hvordan det er at firmaet skal reagere.

What the study set out to do, is to end with a suggestion for their further marketing in the United Kingdom, with a hope of a rising sale.

Hvad er denne anbefaling? Skriv det i dit abstract.

Pointen med et abstract er ikke så meget at fortælle hvad du har gjort, selvom det sagtens kan forsvares at skrive den slags. Det er vigtigere at du også skriver resultatet af undersøgelsen, så læseren ikke skal til at læse hele opgaven for at finde ud af om du har skrevet noget spænende.

Jeg kiggede lige lidt i opgavesektionen. Dette (Link fjernet pga. dødt link. Mvh. Studieportalen.dk) er et rigtig godt eksempel på et abstract der ligeledes beskæftiger sig med en virksomhed.

Jeg har lavet nogle rettelse:

The study examines the company Bestseller, with a focus on their brand Vero Moda.

An analysis of the company Bestseller, with the focus on Vero Moda, shows that Bestseller is a strong family firm, founded in Ringkøbing, by Troels Holch Povlsen. The study has an intern and extern analysis of the firm, trough a value-chain analysis. Where their strengths internally is, which is in their up-stream and marketing and sales in their down-stream in their value-chain.

Trough a PEST-analysis that show, how the firm should act when it comes to politics, economic, culture and environment in the United Kingdom.

The study focuses on how the British consumer acts on the detail market, and how the British economy reacts in times like these, with the finance crises.

It also focuses on their strengths, weaknesses, treats and possibilities intern and extern of the company. Their strengths lay in their large collection, their responsible production and their development work in Africa, China and India. Their opportunities are in the value added taxes that has been lowered down to 15 %. This is an opportunity for Vero Moda, to increase their sale. Their treats lay in their rival, Hennes & Mauritz and the economical crises in the United Kingdom.

What the study set out to do, is to end with a suggestion for their further marketing in the United Kingdom, with a hope of a rising sale.