Engelsk
A Niveau - Engelsk oversættelse
23. januar 2007 af
davegrohl (Slettet)
Hej, jeg har brug et par ekstra øjne til at finde fejl og rettelse i min oversættelse.
Levi’s har ikke haft meget at glæde sig over de seneste par år: Salget er faldet med mere end en fjerdedel fra 1997 til 1999, og jeansmærkets omdømme er raslet ned. Mærket er med detailhandelsekspert Kurt Bernards ord på blot et årti ”gået fra at have ikonstatus til at være noget, som man måske tager på, hvis man vil reparere et utæt toilet”.
”Vi var så succesfulde i mange år, at vi glemte at holde øje med forbrugeren”, erkender marketingdirektøren for Levi’s europæiske division, Kenny Wilson.
De gamle guldgraverbuksers verdensdominans blev etableret midt i 1980’erne. Indtil da havde forbrugeren opfattet de forskellige jeansmærker temmelig ens, og ingen havde tænkt på at flytte markedsandele ved at spille på livsstil i markedsføringen.
Levi’s has not had a lot to be happy about during/over? the last couple of years: The sale has decreased by more than a fourth from 1997 to 1999, and the reputation of the jeans brand has rattled down. The brand has on just one decade, according to the words of retail trade expert Kurt Bernard, “gone from having icon status to being something that you would consider wearing, if you were to fix a leaky toilet/ if you are going to fix a leaky toilet”.
“We were so successful for many years that we forgot to pay attention to the consumer”, marketing manager for Levi’s ? (ejefald? What to do) European division, Kenny Wilson, acknowledges.
The world domination of the old gold digger pants were established in the mid 1980’ies. Up until that point the consumers had regarded the different jeans brands as rather alike, and no one had thought of moving market shares by playing on life style in the marketing.
Levi’s har ikke haft meget at glæde sig over de seneste par år: Salget er faldet med mere end en fjerdedel fra 1997 til 1999, og jeansmærkets omdømme er raslet ned. Mærket er med detailhandelsekspert Kurt Bernards ord på blot et årti ”gået fra at have ikonstatus til at være noget, som man måske tager på, hvis man vil reparere et utæt toilet”.
”Vi var så succesfulde i mange år, at vi glemte at holde øje med forbrugeren”, erkender marketingdirektøren for Levi’s europæiske division, Kenny Wilson.
De gamle guldgraverbuksers verdensdominans blev etableret midt i 1980’erne. Indtil da havde forbrugeren opfattet de forskellige jeansmærker temmelig ens, og ingen havde tænkt på at flytte markedsandele ved at spille på livsstil i markedsføringen.
Levi’s has not had a lot to be happy about during/over? the last couple of years: The sale has decreased by more than a fourth from 1997 to 1999, and the reputation of the jeans brand has rattled down. The brand has on just one decade, according to the words of retail trade expert Kurt Bernard, “gone from having icon status to being something that you would consider wearing, if you were to fix a leaky toilet/ if you are going to fix a leaky toilet”.
“We were so successful for many years that we forgot to pay attention to the consumer”, marketing manager for Levi’s ? (ejefald? What to do) European division, Kenny Wilson, acknowledges.
The world domination of the old gold digger pants were established in the mid 1980’ies. Up until that point the consumers had regarded the different jeans brands as rather alike, and no one had thought of moving market shares by playing on life style in the marketing.
Svar #1
23. januar 2007 af Fingersen (Slettet)
In recent years, Levi's has not had many reasons to be cheerful: the sales have dropped more than a fourth from 1997 to 1999, and the reputation of the jeans brand has taken a tumble.
In the words of retail trade expert Kurt Benard, the brand has within a decade "gone from having iconic status to something one might wear when fixing a leaky toitel".
"We were in many years so successful that we forgot to keep an eye on the consumer," admits marketing director Kenny Wilson of Levi's european division.
The world dominance of the old gold digger jeans was formed in the 1980s. Up to that point in time, the consumer had regarded the different jeans brand as rather alike, and no one had thought of increasing their share of the market by promoting a lifestyle.
In the words of retail trade expert Kurt Benard, the brand has within a decade "gone from having iconic status to something one might wear when fixing a leaky toitel".
"We were in many years so successful that we forgot to keep an eye on the consumer," admits marketing director Kenny Wilson of Levi's european division.
The world dominance of the old gold digger jeans was formed in the 1980s. Up to that point in time, the consumer had regarded the different jeans brand as rather alike, and no one had thought of increasing their share of the market by promoting a lifestyle.
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