Engelsk
Rettelse af engslsk MEMO
30. marts 2005 af
KennethC (Slettet)
Zara
MENO
DATE: 1 July 2004
TO: The management
FROM: Kenneth Christensen
SUBJECT: The Beckham-family
David Beckham and his family has become Icons. They are fashion trend setters and popular all over the world. Mr. Beckham is not only a well playing football player, but a man with character and personality. He is often changing style, which makes him different from other players.
The importance of effective marketing is big. That is the reason why I think that we should use the Beckham-family in the front of our new sportsclothes collection.
1)If we are going to make use of David Beckham in the campaign, it would be wise also to involve his wife Victoria Beckham (ex-Spice Girl) and their to children Brooklyn and Romeo. First of all the target group would be much width, while then we could also present women sportswear and children sportswear. Secondly Victoria is a idol for a lot people from her time in Spice Girls. Now she is a top model and the face of the rapper Jay-Z’s clothing line.
2)The way the campaign should edified, is with the family in centre. We aren’t going to focus at them as individuel persons, but as the nuclear family they are. The media which I suggest we use, is television and Internet. The Internet is getting more and more users everyday an that development will continue.
A very important fact is that David Beckham and his family is known all over the world. Its not only in Europe the family are admired. In Asia, North- and South American and Africa they have a large group of fans.
I have made some research about David Beckham. In connection with that I have contacted his manager Simon Fuller, how was hopeful and interested in making a fuse with Zara.
If you would like further information’s about the Beckham-family or have any other suggestions concerning the campaign, please let me know.
KC
MENO
DATE: 1 July 2004
TO: The management
FROM: Kenneth Christensen
SUBJECT: The Beckham-family
David Beckham and his family has become Icons. They are fashion trend setters and popular all over the world. Mr. Beckham is not only a well playing football player, but a man with character and personality. He is often changing style, which makes him different from other players.
The importance of effective marketing is big. That is the reason why I think that we should use the Beckham-family in the front of our new sportsclothes collection.
1)If we are going to make use of David Beckham in the campaign, it would be wise also to involve his wife Victoria Beckham (ex-Spice Girl) and their to children Brooklyn and Romeo. First of all the target group would be much width, while then we could also present women sportswear and children sportswear. Secondly Victoria is a idol for a lot people from her time in Spice Girls. Now she is a top model and the face of the rapper Jay-Z’s clothing line.
2)The way the campaign should edified, is with the family in centre. We aren’t going to focus at them as individuel persons, but as the nuclear family they are. The media which I suggest we use, is television and Internet. The Internet is getting more and more users everyday an that development will continue.
A very important fact is that David Beckham and his family is known all over the world. Its not only in Europe the family are admired. In Asia, North- and South American and Africa they have a large group of fans.
I have made some research about David Beckham. In connection with that I have contacted his manager Simon Fuller, how was hopeful and interested in making a fuse with Zara.
If you would like further information’s about the Beckham-family or have any other suggestions concerning the campaign, please let me know.
KC
Svar #1
30. marts 2005 af Fingersen (Slettet)
David Beckham and his family /has/(have) become /I/(i)cons.
They are fashion trend setters and (are) popular all over the world.
Mr/./ Beckham is not only a /well playing/(good) /football/(soccer) player, but a man with character and personality.
He is often chang/ing/(es) style, which makes him different from other players.
The importance of effective marketing is big.
That is the reason why I think that we should use the Beckham/-family/(s) /in the front of/(as endorsers of) our new /sportsclothes/(sports clothing) collection.
If we are going to make use of David Beckham in the campaign, it would be wise also to involve his wife, (ex-Spice Girl) Victoria Beckham /(ex-Spice Girl)/ and their t(w)o children Brooklyn and Romeo.
First of all the target group would /be much width/(larger)/,/(.)
/while then w/(W)e /c/(w)ould also (be able to) present women('s) sportswear and children('s) sportswear.
Secondly(,) Victoria is a(n) idol for a lot people from her time in Spice Girls.
Now she is a top model and the face of /the/ rapper Jay-Z’s clothing line.
/The way t/(T)he campaign should /edified,/(be carried out) /is/ with the family (as the) /in/ cent/r/e(r of attention).
We /aren’t/(are not) going to focus /at/(on) them as individu/e/(a)l(s) /persons/, but as the nuclear family they are.
The media(,) which I suggest we use, is /television/(TV) and Internet.
The Internet is getting more and more users /everyday/(every day) an(d) that development will continue.
A very important fact(or) is that David Beckham and his family /is/(are) known all over the world.
/Its/(It is) not only in Europe the family /are/(is) admired.
In Asia, North- and South America/n/ and Africa they have a large group of fans.
I have /made/(done) some research /about/(on) David Beckham.
/In connection with that/(During the research,) I /have/ contacted his manager Simon Fuller, /how/(who) was hopeful and interested in making /a fuse/(in working) with Zara.
If you /would like further/(want any further) information/’s/ about the Beckham/-family/(s) or have any other suggestions concerning the campaign, please let me know.
KC
/.../ = slettes
(...) = indsættes
MVH
Fingersen
They are fashion trend setters and (are) popular all over the world.
Mr/./ Beckham is not only a /well playing/(good) /football/(soccer) player, but a man with character and personality.
He is often chang/ing/(es) style, which makes him different from other players.
The importance of effective marketing is big.
That is the reason why I think that we should use the Beckham/-family/(s) /in the front of/(as endorsers of) our new /sportsclothes/(sports clothing) collection.
If we are going to make use of David Beckham in the campaign, it would be wise also to involve his wife, (ex-Spice Girl) Victoria Beckham /(ex-Spice Girl)/ and their t(w)o children Brooklyn and Romeo.
First of all the target group would /be much width/(larger)/,/(.)
/while then w/(W)e /c/(w)ould also (be able to) present women('s) sportswear and children('s) sportswear.
Secondly(,) Victoria is a(n) idol for a lot people from her time in Spice Girls.
Now she is a top model and the face of /the/ rapper Jay-Z’s clothing line.
/The way t/(T)he campaign should /edified,/(be carried out) /is/ with the family (as the) /in/ cent/r/e(r of attention).
We /aren’t/(are not) going to focus /at/(on) them as individu/e/(a)l(s) /persons/, but as the nuclear family they are.
The media(,) which I suggest we use, is /television/(TV) and Internet.
The Internet is getting more and more users /everyday/(every day) an(d) that development will continue.
A very important fact(or) is that David Beckham and his family /is/(are) known all over the world.
/Its/(It is) not only in Europe the family /are/(is) admired.
In Asia, North- and South America/n/ and Africa they have a large group of fans.
I have /made/(done) some research /about/(on) David Beckham.
/In connection with that/(During the research,) I /have/ contacted his manager Simon Fuller, /how/(who) was hopeful and interested in making /a fuse/(in working) with Zara.
If you /would like further/(want any further) information/’s/ about the Beckham/-family/(s) or have any other suggestions concerning the campaign, please let me know.
KC
/.../ = slettes
(...) = indsættes
MVH
Fingersen
Svar #2
30. marts 2005 af Fingersen (Slettet)
He is often = He often
First of all... = The target group would be larger.
sports clothing = el. som du skrev sports clothing
from her time = el. because of her
The media... = I suggest we use media tools like....
Internet = kan godt staves med lille også alle gangene. Mener faktisk også det er tilfældet at man gør mest
and that... = el. punktum og så: A development that will....
made done research kan faktisk bruges begge to. My bad!
in making in working = selvfølgelig bare in working
If you... = el som du selv skrev: If you would like any further information about the...
MVH
Fingersen
First of all... = The target group would be larger.
sports clothing = el. som du skrev sports clothing
from her time = el. because of her
The media... = I suggest we use media tools like....
Internet = kan godt staves med lille også alle gangene. Mener faktisk også det er tilfældet at man gør mest
and that... = el. punktum og så: A development that will....
made done research kan faktisk bruges begge to. My bad!
in making in working = selvfølgelig bare in working
If you... = el som du selv skrev: If you would like any further information about the...
MVH
Fingersen
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