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He just has nothing to lose, and he also gets the peoples interest. The consumers’ beginning also to have the interest at the product, and it is the reason why companies are using him. The only thing which is risk full is a company, who gets negative results at the marketing.

But to take regard for the disadvantages the company should think about is which of the famous people they should use for the marketing. Through the most people know the person its can be a bad idea to use him. Before using a famous person the company needs to know what people think about him/here. Are there many people who like him/here? That question is very important in my opinion, because if people don’t look op to him/here how its gunner influence the consumers. Like the known Michael Jackson, who have lots of problems and people to today doesn’t like him anymore, like before. A person like him is a bad image for a product and the company.
Most companies always use actors, singers and at least sports people. They have the good image and that is what the company needs for the marketing. Why? It is so simple because a company prefers an image who give them a successfully results. They can’t use a well known politician because the popularity. People prefer an idol, and that attracts consumers. Concluded the company should consider and look at the known person’s reference and background before they use him/here to the marketing.