Engelsk rettelse :)

Min sidste aflevering gik rimelig meget af lort i forhold til hvad jeg plejer at få i engelsk, så vil gerne lige kunne rette lidt op på det nu hvor årskarakterne nærmer sig. Er der nogen der gider kigge den igennem?

Mvh. Dennis Nielsen

Assignment 1

One of the major problems in developing a new product and having success with it, is people copying your ideas and selling a product identical on the black market. China is the market leader in this business with $16 billion worth of sold goods.
An example is the Procter & Gamble who assumes that about 10-15% of its revenue in China is lost due to counterfeit. But China is not the only actor on the market. Russia and Paraguay are some good examples. They make respectively illegal software and cigarettes. The consequences of counterfeit are many, one is the loss of image for the business. If a costumer sees a copy of a particular brand, he would compare that brand with something cheap and negative. Many things are done to stop this struggle. Procter & Gamble are using about $3 million a year to protect their brands against copying. Sony is reducing its sales in Hungary because of the big market for copying CDs.
Yamaha is lowering the price of their cheap line of motorcycles to compete out the fake ones. Software developers are marking their CDs with numbers and holograms to prevent people from buying it. But the police can’t and will often not do anything about this, if they stop the sale the local community will collapse.

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Assignment 2

He has lately been in dialog with the Chinese embassy, which are everything but pleased about today’s action and has urged the company from Jutland to continue through the official channels. But the chief of design maintains that it has to be done to make notice about counterfeiting, and the enormous loss it result in, among the Danish business.
“The only thing we ask the Chinese embassy for, is to acknowledge that the problem exist and to take care of, that the company in question, gets a lesson.” Says Timothy Jacob Jensen.
He adds that Danish and European designers more often is being copied by the Chinese:
“And it is especially difficult for the small and medium scaled companies to find forces to take up the fight.


Assignment 3

Pirates of the eastern world

One of the fastest growing business problems in this century is the counterfeiting of high quality products. Especially China has a huge market for these products with almost $50 million in sold products. Companies from all over the world are dealing with the problem of copy gods, and many things have been done to turn down this advance. Sony has lowered their sales in Hungary, software companies as for example Microsoft are marking their products with holograms to prevent potential customers from buying illegal software, and even made a whole new operating system especially for the eastern market where people are not as wealthy as in the western world. It is actually a very basic system, where Microsoft has taken their well known Windows XP and cut of a lot of “unnecessary” features. An example is that you can only run a maximum of three programs at the time. This has made Microsoft in capable of selling a product for a considerable lower price.

The market for illegal products has now reached about 10% of all soled product worldwide, but the problem does not only exist in the Chinese tourist cities, a lot of the copies end up in the western world, and Denmark is really gaining in. But it is often really hard to see the difference between legal and illegal products. The Danish clothing importer “Trend House Gruppen” is at this moment involved in a case about imports of illegal Von Dutch caps and clothes. 30 clothing changed managed to sell the products before Trend House found out that it was illegal products. They are now trying to find out where the clothing changes got the clothes from.

But this raising problem does not seem to stop. The Chinese police are patrolling the streets and doing checks on the booths. But the salesmen are a step ahead. They only have prints of the CD covers and then the costumers come by the shop and write down what albums or programs they would like. They can then come by 30 minutes later and pick up the CDs after they have been made in a nearby truck. By this way the police have no chance of finding illegal CDs. But if they do, I think that a smaller sum of money would take care of the problem.

This raise in the copying of branded goods has a negative consequence on the future. The prices on legal CDs, DVDs, software and branded wear have risen together with the still growing popularity of illegal products. This is the start of a bad circle as people does not want to pay extra for their CDs so they buy it illegally!
But I see one positive side of pirate copying. If I want to check out a new band or soloist I usually burn a CD with them or download a couple of tracks from the internet. Afterwards, if I like the songs I’m hearing I’ll go buy the album. I know it is illegally, but I don’t have money for buying 5 or 6 albums per months. But I rather like having an original album in preference to a burned one, which I don’t have the original cover to. According to clothes, them I am not buying on some booth in Italy or Prague. I would never prefer to wear a copied brand instead of a genuine one, even though the price is lower. When somebody is wearing fake clothes I think it is destroying the brand. When other people see it they compare the brand with something cheap and maybe they would not prefer that brand instead of another the next time they go buy clothes.

But in the last couple of years it has become a lot easier to purchase fake goods. The popularity of the internet has made it so easy that an 8 year old would be able to buy himself a pair of fake Diesel jeans.
My conclusion will be that it is ok to buy fake goods if we are talking CDs and maybe some movies, but not on clothes because it can destroy the image for a lot of people wearing the genuine brand.


Dennis Nielsen - English A