En side engelsk, som jeg ville være glad for at få feedback for :)

Go' morgen!
Jeg er kommet i dag med en frisk lille engelsk tekst om reklamernes styrke; I would appreciate it, if nogen ville læse den igennem og kommentere evt. fejl og den slags :). Og den skal ikke afleveres i dag, er bare stået op til en anden opgave. Tak på forhånd.



The power of advertising today is great; never has advertising been so powerfull. This can easily be explained by the exploding techological development we have witnessed in the last few years, and which still exists (and gets faster and faster). The article by the title “Ban the junk food ads” is about tv ads for unhealthy food and drink, which are shown during children’s viewing time. It (the article) clearly states, that the power theese ads have is greater than one could imagine. For instance, it states that according to the Co-op’s survey 73 per cent of youngsters said they “asked parents to buy what they saw advertised”; it also tells that 77 per cent of parents want to see a ban on the adverts, which they feel ‘blackmail’ them into buying. The given numbers are high, and that clearly shows the effect which advertising has today. But the article only tells us of tv ads while adverts are seen literally everywhere, as long as you don’t leave the “civilization”. There are adverts screaming at us from the building in the down town, on the public transport and in every magazine or paper; turn on the radio, and surely you will end up listening to more adverts than music. Finally, the advertising on the Internet has been the most developing form for advertising since its birth, and you could almost say that there doesn’t exists a website whithout some kind of add on it today.
In the last assignment I wrote about companies’ use of celebrities in their marketing. I remember that the article attached to the assignment told that the company Vodafone increased its global sales by one third by using David Beckham as its international face. A 33 per cent increase of global sales by using an icon is another good example of the power of advertising.
In the world as it is today, people, especially teenangers and children, focus a lot on the public’s opinion of them. The result is, as also discussed in the previously named article, that young people are easily affected by advertisements which appeal to their need for peer group acceptance. All in all, children and teenagers are easily affected by whatever appeals to their greatest needs or whatever they can identify themselves with, which makes them the primary targets for the advertising companies; with so many young people around, those companies allmost have their power served on a silverplate.
Thinking in business terms, the power I speak of here is a positive force; but thinking in terms of privat life, it is very unpleasant to think that you are being played around with in such an easy way. And since I believe that advertising is constantly under development, and new forms of it will be discovered, I think the power of it will only grow.