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1) Plot; In the advert you can se a Touchwiz cell phone produced by Samsung. You can se that a finger is touching the phone with fingertip.

2) Design; The cell phone is produced by Samsung, and the dealer is Sonofon. And it is ad by Sonofon. There is kind of balance in the ad. The phone is located in the middle of the ad, and in the right side of it there is a Sonofon logo and below it there is a SAMSUNG logo. To left side of the cell phone there is a hand that is touching or pointing at the phone. The words in the tells us a little about the product itself. They have used different fonts. The logo is written in thick letters.

3) Language; They have used emotional language, language that speaks to target groups feeling in a way. Ex, "The world at your fingertip" It does provide information, but it doesn’t appeal to your emotion, it proponent us just what kind of product it is and where to get it. Therefore I do not think that it speaks directly to our feelings. But I mean that the word under the logo says little to our feeling.

4) Symbols; I can se allot of sings and symbols in the ad, ex, after my opinion I mean that the colour of the advert symbols business, luxury with this I mean that it is made to work, for business man.

5) Animate world; There is a human hand that touching the mobile phone and I think it is a male hand. It looks like it a young male hand. It tells us that it is made for man. The target group is man.

6) Background; The background tells us that it is a luxury phone the way they have used, black and white colors it shows that it is.

7) Mood; I thin that the colors that they have creates a good mood, because it shows the unique
it. Therefore mean it has a big effect.

8) Theme/ 9) Message; The themes are bay a phone that makes live easy for you and can gives information from a round the world in just a sek "The world at your fingertip"

10) Target Group; The Target group is after my opinion, Business man or women.